Corporate Principle

Mission & Vision

Mission & Vision

Towards The Best Asset Management Firm For Your Better Quality of Life.

We, as professionals, focus on:

  • Delivering the best-in-class investment performance, while maintaining the highest standards of fiduciary responsibility to our clients
  • Contributing to a diversified and sustainable society through our investment activities.

To these ends, we commit ourselves to:

  • Aiming for collective growth, based on a respectful understanding of all stakeholders,
  • Creating a flexible working environment that allows all employees to reach their full potential.



Our Values

Sincerity – Customers' interest first

We act in fair and responsive manner by placing customers' interest as our values to become their most trusted partner.

Agility – Time – strategic resources

We address issues in a time-conscious manner to deliver new products and services to our customers earlier than peers.

Challenge – Confront the status quo

We challenge norms by exploring extraordinary products, services and processes in pursuit of the highest standard of investment management services.

Passion – Strive for an extra basis point

We dedicate ourselves to improve investment performance and business efficiency across all business areas.

Teamwork – Tackle conflict head-on in pursuit of value

We embrace diversity of views and ideas, and make collective efforts to achieve what cannot be done by one person alone.

Our Commitment to Fiduciary Duties


  1. Contribute to building clients' wealth with advanced investment techniques
  2. Invest clients' assets according to the clients' needs
  3. Explain investment objectives and situations concisely
  4. Become the top global asset manager in Asian Investment including Japan
  5. Become the top runner in Japan in the SRI and ESG fields

Product Development

  1. Constantly provide high-quality products that meet global standards
  2. Develop products which properly match the clients' needs
  3. Set fees that are rational and that clients are comfortable with

Client Services

  1. Provide earnest services to build long-term relationships with clients
  2. Provide accurate and useful information and means to build clients' wealth
  3. Never provide unsuitable products to clients
  4. Prioritize helping clients understand our products easily

Corporate Management

  1. Ensure transparency at all levels of management
  2. Properly manage the conflicts of interest
  3. Make effort to improve operational quality
  4. Always strive for improvement in productivity
  5. Develop and evaluate people who will put a customer first